I started this business because I wanted to create more than just beautiful products — I wanted to create moments that matter. After becoming a parent, I realised how quickly time passes and how important it is to hold onto the little things: the names we chose, the first photos, the keepsakes that make us smile years later.

What began as a personal project to celebrate my own children grew into something much bigger. I saw a need for meaningful, handcrafted pieces that could tell a story — products made with intention, heart, and a touch of creativity.

Starting this business gave me the opportunity to combine my love for design with my passion for memory-making. It’s been a way to connect with other families, share in their joy, and help them celebrate life’s most precious milestones.